Flavor Society was founded by Dr. Frank Velez, better known as Dr. Chef, whose love for food began at the age of 10. After spending a year eating at Cracker Barrel nearly every night with his hardworking mother, he decided to take matters into his own hands. He started to learn how to cook meals at home to bring variety to their dinners. This small act of necessity sparked a lifelong passion for food and its ability to bring people together.

Rather than focusing on perfecting a few signature dishes, Frank immersed himself in global cuisines and culinary techniques, uncovering the science and artistry behind cooking. His curiosity led him to host large dinner parties for his international friends during college, which was only an excuse to experiment with new dishes.

Started as a club at FSU, Flavor Society is on a mission to create more than just meals. We are building a movement to give reason for people to get together. A space where food is a catalyst for connection, discovery, and belonging in a world that often feels disconnected.

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Problem

In a world where digital connections are at an all-time high, genuine human connection is at an all-time low. Studies show that young adults spend 70% less time in person with friends than they did two decades ago, and nearly half of U.S. adults report experiencing loneliness.

Solution

To rebuild the communities around shared tables.

At Flavor Society, we believe food is more than just nourishment. It’s an invitation to connect, engage, and belong. We are not just a food truck; we are a community on wheels, a gathering space, a reason to step outside and share a meal with others.